As SEO experts, it is our job to make your website (cat boutique or otherwise) show up at the top of the “right” search engine results. With that job comes learning the intent of searchers that may be looking for you online, selecting keywords, and presenting your information in a way that is compelling enough for them to want to click and visit your website.
Social media is a great place to get leads and nurture them, which also falls under the social selling umbrella. Why? Because leads are not always direct sales. Usually, it is about building that recognition and establishing a relationship.