Online Course “Certified Google Advertising Professional”
In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network, and YouTube as a way to bring potential customers to your website and convert them into leads or sales.
In this case course students will learn to:
Setting up Your Google Ads Account
· How to create a Google Ads Account
· What preferences to choose when you setting up the account
· How to set up your billing payment and payment methods
Manage Google Search Ads
· Setup campaigns in Google Search
· Find the best keywords and write amazing advertising texts that will capture audience attention.
· Apply methods that will help users improve the quality score of the keywords.
· Use the tools that can help the measurement and analysis of the results
· Effectively determine the bid and advertising budget
Manage Campaigns in Google Display Network
· Set up campaigns in Google Display Network
· Set the right parameters for better targeting.
· Choose the right targeting so that banners ads will appear on targeted websites and at the same time reduce the cost per click.
· Create re-targeting campaigns that will follow website visitors
· Measure and optimize the Google Display Network campaigns
Manage Campaign in YouTube
· Set up a campaign that will play in YouTube
· Choose the right YouTube campaign based on the goals requested
· Promote videos through the YouTube paid video ads for maximum exposure.
Who this course is for:
- Anyone who wants to promote their products and services through Google Ads
- Business Owners
- Digital Marketers
- Advertising Agencies
- Eshop owners
- This course is for all levels of expertise and there aren’t any prerequisites.
Last Updated 10/2021